Magnit from Russia takes milestone for online orders


Russian retailer Magnit said it has passed the milestone of 50,000 online orders per day as it continues to expand its e-commerce services.

The retailer, which saw sales rise 7.7% in the first half of its fiscal year, has boosted its online capabilities in recent months – average orders per day stood at around 15,000 at the end of June.

Magnit now offers e-commerce services from 2,000 points of sale in 62 regions and 106 cities.

“In a relatively short period of time, we have managed to achieve good results in e-commerce,” commented Andrey Lukashevich, director of e-commerce at Magnit. “In December 2020, the daily number of orders was 7,000, and by September of this year, we had already more than sixfold that number.”

At the end of September, some 61% of Magnit’s online delivery revenue was now coming from outside Moscow and St. Petersburg. The average ticket for each online order was 1,200 RUB (€ 14.08) at the end of the second quarter.

Take the initiative on a regional basis

“We are seeing the main growth in these regions, where competition is not as high as in Moscow and St. Petersburg,” Lukashevich added. “Thanks to that, we were able to take the lead in many areas quite quickly.

“Today, we are actively developing our profitable partnerships with the main players in the food technology market, while also paying great attention to the development of our own delivery service. “

Magnit began testing e-commerce services in the second half of last year, both internally and in partnership with Yandex. Eda, Delivery Club, Sbermarket and Wildberries. It currently operates 11 “black stores” in the Moscow region and aims to increase them to 20 by the end of the year.

By the end of 2021, Magnit’s e-commerce services are expected to cover more than 4,000 stores in all formats.

© 2021 European supermarket magazine. Article by Stephen Wynne-Jones. For more tech news, click here. Click on subscribe register for ESM: European Magazine of Supermarkets.

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