CAA North & East Ontario’s decision to go digital saves 48 million sheets of paper
OTTAWA, Oct. 04, 2022 (GLOBE NEWSWIRE) — CAA North and East Ontario today announced the replacement of its print version of the venerable 108-year-old CAA magazine with an all-digital interactive experience.
The historic magazine, which has one of the highest circulations in Canada, is printed quarterly in regional versions by the federation’s eight CAA clubs. CAA North & East Ontario is the first club in Canada to completely replace its version of the title with a digital format.
The decision to adopt a paperless CAA magazine, which will feature videos, contests and shareable content, was made after careful consideration, said Jeff Walker, President and CEO of CAA North and East Ontario. .
“We looked at how our members consume information, where they go to get information and what they have to say about their environmental concerns. Offering a highly searchable and regularly updated digital magazine really fits into our club’s mandate to care for the environment now and for the future,” he said.
By going fully digital, CAA North & East Ontario is reducing paper consumption by 48 million sheets of paper. Since 2021, the club has been digital first in almost all communications and marketing, with a few exceptions.
As part of its environmental mandate, the club has undertaken emissions benchmarking, investing in hybrid and electric fleet vehicles, and has significantly reduced its office footprint by moving from its 2,800m² headquarters on Thurston Drive to a new headquarters at Lansdowne Park in downtown Ottawa.
“We’ve heard from a handful of members that they like CAA magazine in print. But as we look to the planet’s immediate future, we must take positive action to reduce CAA North and East Ontario’s impact on the environment. Creating a paperless CAA magazine is just one of the steps we are taking,” added Walker.
CAA magazine is available at magazine.caaneo.ca.
For more information or interview requests, please contact:
Director of Communications and Public Relations
CAA North and East Ontario
Videos accompanying this press release are available at